Privacy policy
Privacy Policy
Last Updated: November 3, 2025
This website and shop are operated by Silken Whiskers, including all related information, content, features, tools, products, and services (collectively, the “Services”). Our platform is powered by Shopify, which enables us to deliver these Services to you.
This privacy policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase via the Services, or otherwise communicate with us. If there is any conflict between this policy and our Terms of Service, this privacy policy will govern with respect to the collection, processing, and disclosure of your personal data.
By using or accessing the Services, you acknowledge that you have read this privacy policy and understand how your information is collected, used, and disclosed as described below.
What Personal Data We Collect
When we refer to “personal data,” we mean information that identifies or can reasonably be tied to you or another person. Personal data does not include information collected anonymously or data that has been irreversibly anonymized.
Depending on how you interact with our Services, where you live, and applicable laws, we may collect or process the following categories of personal data (and derived data) :
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Contact Information: name, postal address, billing address, shipping address, phone number, email address.
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Financial & Payment Data: credit/debit card numbers, bank account details, payment method, transaction data, billing confirmations.
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Account Information: username, password, security questions, preferences, settings.
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Transactional Data: products you view, add to cart, wish list, purchase, return, exchange, or cancel; past transactions.
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Communications: information included in your messages or inquiries to us (e.g. to customer support).
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Device & Technical Data: browser, device type, network connection, IP address, device identifiers.
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Usage Information: how and when you interact with the Services, navigation behavior, features used.
Sources of Personal Data
We may collect personal data from the following sources:
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Directly from you when you create an account, place an order, contact us, or provide information on the Services.
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Automatically through the Services via cookies, tracking technologies, and system logs when you use our website or services.
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From service providers who perform functions on our behalf (e.g. payment processors, shipping services, analytics providers).
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From partners or third parties under circumstances where sharing is permissible and disclosed.
How We Use Your Personal Data
Depending on your interactions with us or which Services you use, we may use your personal data for the following purposes:
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To provide, personalize, and improve the Services: fulfilling orders, remembering preferences, managing your account, enabling returns/exchanges, sending transaction status updates, offering product recommendations.
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Marketing & Advertising: sending promotional emails, SMS, or direct mail; displaying personalized ads on other platforms based on your browsing or purchase behavior.
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Security & Fraud Prevention: verifying accounts, securing transactions, detecting fraud or suspicious activity, and protecting the integrity of our Services.
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Communications: responding to your inquiries, providing customer support, sending service-related notices or updates.
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Legal & Compliance: obeying applicable laws, responding to lawful requests from authorities, enforcing our rights, handling disputes or legal matters.
Disclosure of Personal Data
We may disclose personal data in the following situations and to the following parties, subject to this policy:
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Service providers and subcontractors who help us operate the business (e.g. payment processors, shipping companies, IT and analytics providers).
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Marketing partners and ad networks to deliver advertising tailored to your interests.
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Affiliates or within our corporate group where necessary.
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In connection with business transactions such as mergers, acquisitions, bankruptcy, or sale of assets.
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When required by law or to protect rights: in response to legal requests, court orders, or to protect safety, legal rights, or property.
We may transfer your data across borders, including outside your country of residence. In such cases, we will use recognized safeguards (e.g. standard contractual clauses) to ensure data protection.
Role of Shopify & Third-Party Processing
The Services are hosted on Shopify. Shopify collects and processes personal data about your access and use of the Services to provide and improve the Services. Data you provide is transmitted to and shared with Shopify and third parties (which may be located in other countries) to facilitate the Services.
We may use enhanced Shopify features that utilize aggregated data from multiple merchants to deliver improved services (e.g. advertising tools). Shopify is responsible for processing those data under its policies. You can review Shopify’s privacy documentation to understand how they handle your data.
Third-Party Websites & Links
Our Services may link to third-party websites or platforms not operated by us. We do not control and are not responsible for their privacy practices, content, or policies. Before proceeding, you should review the privacy statements of any such websites.
Children’s Data
We do not knowingly collect personal data from children below the legal age (e.g. under 13 or the applicable minimum in your jurisdiction). If you believe we have collected data from a child without parental consent, please contact us, and we will delete such data promptly.
Data Security & Retention
While we take measures to safeguard your data, no system is completely secure. We cannot guarantee absolute protection. Please avoid sending highly sensitive data via insecure channels.
We retain personal data only as long as necessary for the purposes described (e.g. account support, legal obligations, dispute resolution). We may anonymize or delete data once it is no longer needed.
Your Rights & Choices
Depending on where you live, you may have some or all of the following rights:
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Right of Access: request access to the personal data we hold about you.
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Right to Deletion: ask us to delete or anonymize your data.
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Right to Correction: request correction of inaccurate data.
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Right to Portability: receive a copy of your data in a usable format or transmit it to another entity.
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Object or Restrict Processing: ask us to stop or limit processing for specific purposes.
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Withdraw Consent: where processing is based on your consent, you can revoke it (without affecting legality of earlier processing).
You may also manage communication preferences (e.g. opting out of marketing emails). We will not discriminate against you for exercising your rights. We may require identity verification before processing requests, and in some cases, we may deny requests to the extent allowed by law.
Complaints & Legal Recourse
If you wish to lodge a complaint about our processing of your personal data, you may contact us using the details below. Depending on your location, you also may have the right to lodge a complaint with your local data protection authority.
Changes to This Privacy Policy
We may update this policy over time. We will note the “Last Updated” date and, where required by law, notify you of material changes before they take effect.
Contact Information & Legal Responsibility
If you have questions about this policy or wish to exercise your data rights, you can contact us:
Email: support@ecomay.nl
Address: Jacob Krusestraat 22, 1106 ZL Amsterdam, Netherlands
Legal Entity & Registration: Our company operates under the trade name Silken Whiskers, legally registered under Ecomay, KVK number 98282964.
We are the data controller for your personal data under applicable privacy laws, unless otherwise specified.